Design thinking : new product development essentials from the PDMA / edited by Michael G. Luchs, K. Scott Swan, Abbie Griffin.

Format:

Book

Contributor:

Luchs, Michael, 1968- editor.

Swan, Scott, 1962- editor.

Griffin, Abbie, editor.

Product Development & Management Association.

Series:

THEi Wiley ebooks.

THEi Wiley ebooks

Standardized Title:

Design thinking (2015)

Language:

English

Subjects (All):

Product design.

Critical thinking.

Creative ability in business.

Physical Description:

1 online resource (490 p.)

Edition:

1st edition

Place of Publication:

Hoboken, New Jersey : Wiley, 2016.

Language Note:

English

System Details:

Access using campus network via VPN at home (THEi Users Only).

text file

Summary:

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.

Contents:

Intro

Title Page

Copyright

Table of Contents

About the Editors

Chapter 1: A Brief Introduction to Design Thinking

Introduction

1.1 The Concept of Design Thinking and Its Role within NPD and Innovation

1.2 A Framework of Design Thinking

1.3 Design Thinking as a Nonlinear Process

1.4 The Principles and the "Mindset" of Design Thinking

References

About the Author

Part I: Design Thinking Tools

Chapter 2: Inspirational Design Briefing

2.1 Nine Criteria of an Inspirational Design Brief

2.2 Writing the Inspirational Design Brief

2.3 Research Findings about Inspirational Design Briefs

2.4 Three Pitfalls to Avoid

2.5 Conclusion: Keys to Success

Chapter 3: Personas: Powerful Tool for Designers

3.1 Defining Personas

3.2 The Importance of Personas

3.3 Creating Personas

3.4 Illustrative Application of Personas

3.5 Summary

3.6 Conclusion

About the Authors

Chapter 4: Customer Experience Mapping: The Springboard to Innovative Solutions

4.1 Inputs to the Experience Map

4.2 The Experience Mapping Process

4.3 The Experience Map as a Springboard to Innovative Solutions

4.4 Conclusion

Acknowledgment

Chapter 5: Design Thinking to Bridge Research and Concept Design

5.1 Challenges in Idea Generation

5.2 The Need for a Systematic Method to Connect to the User

5.3 The Visualize, Empathize, and Ideate Method

5.4 The Importance of Visualizing and Empathizing before Ideating

5.5 Applying the Method

5.6 Conclusion

Chapter 6: Boosting Creativity in Idea Generation Using Design Heuristics

6.1 Where Do New Design Ideas Come From?.

6.2 A Tool to Assist with Idea Generation: Design Heuristics

6.3 How Design Heuristics Were Identified: The Evidence Base

6.4 77 Design Heuristics for Idea Generation

6.5 How to Use Design Heuristics to Generate Design Concepts

6.6 Evidence of the Value of the Design Heuristics Tool

6.7 Conclusion

6.8 Appendix

Chapter 7: The Key Roles of Stories and Prototypes in Design Thinking

7.1 A Design Thinking Product Development Framework

7.2 What Is a Story?

7.3 What Is a Prototype?

7.4 Putting It Together-Combining Stories and Prototypes

7.5 Employing Stories and Prototypes in Your Process

7.6 Conclusion

Part II: Design Thinking within the Firm

Chapter 8: Integrating Design into the Fuzzy Front End of the Innovation Process

8.1 Challenges in the FFE

8.2 Design Practices and Tools for Assisting in Problem Definition

8.3 Design Practices and Tools for Assisting in Information Management

8.4 Design Practices and Tools for Assisting in Stakeholder Management

8.5 How to Integrate Design Professionals in FFE

8.6 Conclusion

Chapter 9: The Role of Design in Early-Stage Ventures: How to Help Start-ups Understand and Apply Design Processes to New Product Development

Introduction: An Emerging Start-up Culture

9.1 The Basics

9.2 The Process

9.3 Troubleshooting Common Mistakes

Chapter 10: Design Thinking for Non-Designers: A Guide for Team Training and Implementation

10.1 What Do Non-Designers Need to Learn?

10.2 Challenges Teams Face with Design Thinking

10.3 Three Team Strategies for Success

10.4 Conclusion

About the Authors.

Chapter 11: Developing Design Thinking: GE Healthcare's Menlo Innovation Model

11.1 GE Healthcare's Design Organization

11.2 The Menlo Innovation Ecosystem

11.3 The Significance of Design Thinking at GE Healthcare

11.4 Conclusion

Chapter 12: Leading for a Corporate Culture of Design Thinking

12.1 The Critical Impact of Corporate Culture on Design Thinking

12.2 What Is Corporate Culture?

12.3 Corporate Forces that Undermine Design Thinking

12.4 Four Pillars of Innovation for Enabling Design Thinking

12.5 Four Stages of Transforming to a Culture of Design Thinking

12.6 Conclusion

Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations

13.1 Designing Amidst Uncertainty

13.2 Knowledge Management Tasks for Breakthrough Innovation: From Intelligence Leveraging to Intelligence Amplification

13.3 KM and Selected Tools for Breakthrough Innovation

13.4 Organizational Implications

13.5 Appendices

Chapter 14: Strategically Embedding Design Thinking in the Firm

14.1 Role of Key Personnel

14.2 Organizational Practices

14.3 Organizational Climate and Culture

14.4 Embedding Design Thinking

Part III: Design Thinking For Specific Contexts

Chapter 15: Designing Services that Sing and Dance

15.1 Products, Services, and Experiences

15.2 How to Design for Compelling Service Experiences

15.3 Services that Sing and Dance

15.4 Designing a Service Experience Is Never Finished

15.5 Conclusion

Chapter 16: Capturing Context through Service Design Stories

16.1 Service Design.

16.2 Context, Stories, and Designers as Interpreters

16.3 Context Through Narratives-The CTN Method

16.4 Case Illustration of the CTN Method

16.5 Conclusion and Recommendations

Chapter 17: Optimal Design for Radically New Products

17.1 Communicate the Challenge Goal toward Radically New Products

17.2 Shift Time Frames to Future and Past

17.3 Promote an Emerging Technology Focus across the Consumption Chain

17.4 Promote the Use of Analogical Thinking

17.5 Look for Novel Ways to Solve Simple Problems

17.6 Leverage More Ideators via Crowdsourcing

17.7 Conclusion

Chapter 18: Business Model Design

18.1 What Is a Business Model?

18.2 When Do I Need to Think about My Business Model?

18.3 What Value Should I Expect from a Business Model Design?

18.4 What Method Can I Use to Design a Business Model?

18.5 Process of Designing a Business Model

18.6 How Do I Implement My New or Revised Business Model?

18.7 Conclusion

Chapter 19: Lean Start-up in Large Enterprises Using Human-Centered Design Thinking: A New Approach for Developing Transformational and Disruptive Innovations

19.1 Lean Start-up

19.2 Transformational and Disruptive Innovation: Defining the Domain Where the Lean Start-up Process Should Be Used

19.3 Why Is a Business Model a Valuable Part of the Lean Start-up Process?

19.4 Lean Start-up through the Lens of Human-Centered Design

19.5 Implementing the Lean Start-up Approach in Enterprises

19.6 Conclusion

Part IV: Consumer Responses and Values

Chapter 20: Consumer Response to Product Form1

20.1 How Product Form Influences Consumer Product Evaluation.

20.2 Product Form Characteristics and Consumer Perceptions

20.4 Practical Implications

Chapter 21: Drivers of Diversity in Consumers' Aesthetic Response to Product Design

21.1 Culture

21.2 Individual Characteristics

21.3 Situational Factors

21.4 Discussion

21.5 Conclusion

Chapter 22: Future-Friendly Design: Designing for and with Future Consumers

22.1 A Framework for Understanding Changing Consumer Values

22.2 Emerging Consumer Needs

22.3 Going Forward

Part V: Special Topics in Design Thinking

Chapter 23: Face And Interface: Richer Product Experiences through Integrated User Interface and Industrial Design1

23.1 Divergent Paths: User Interface in Physical and Digital Products

23.2 Emerging User Interface Technologies

23.3 New Technology Demands a New Development Process

23.4 Seven Questions to Guide the Integration of Industrial Design with User Interface Design

23.5 Practice Makes Perfect

Chapter 24: Intellectual Property Protection for Designs

24.1 "Design" in Intellectual Property

24.2 Utility Patents

24.3 Design Patents

24.4 Copyrightable Designs for Useful Articles

24.5 Trademark Rights for Product Design

24.6 Legal Overlap, Trade-Offs, and Strategic Considerations

24.7 Conclusion

Chapter 25: Design Thinking for Sustainability

25.1 Design for "X"?

25.2 Design Thinking Integrated into Design for Sustainability

25.3 Conclusion

Index

End User License Agreement.

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

9781118971819

1118971817

9781119154273

1119154278

9781118971826

1118971825

OCLC:

910936311