Recipe for success : an insider's guide to bringing your natural food to market / Abigail Steinberg.

Format:

Book

Author/Creator:

Steinberg, Abigail, author.

Language:

English

Subjects (All):

Natural foods industry.

Marketing.

Success in business.

Physical Description:

1 online resource (117 p.)

Edition:

1st edition

Place of Publication:

New York, New York : AMACOM (American Management Association), 2016.

Language Note:

English

System Details:

text file

Summary:

Your special spicy pickles. Your crunchy coconut granola. The cookie recipe so good that no one believes it’s gluten-free….With the ever-increasing demand for natural foods, the time may be right to turn your culinary hobby into a moneymaker. But the path to retail success is strewn with obstacles—unless you have the guidance of someone who’s been there and done it. Who is your target market? What sets your product apart? What’s your perfect price point? Recipe for Success gives you the benefit of an expert’s in-depth experience, taking you from initial conception to cashing out—and covering everything in between. Filled with real life examples, the book helps you: Package and launch your product • Work effectively with distributors • Win the fiercely competitive battle for store placement • Prepare for trade shows • Deal with slotting fees, “free fills”, promotions, discounts, and demos • Negotiate broker partnerships • And more Make no mistake: the natural foods industry is not user-friendly, but with this indispensable guide you can avoid the common—and highly expensive—traps many start-ups fall into . . . and make your dream business a delicious reality.

Contents:

Your first step

Bringing your food to market

Locked & loaded : from concept to retail ready

Distributors : a necessary partnership

Shelf space : how to own your retail shelf space

Brokers : what you need to know

Trade shows & table tops

Free-fills, demos, ads, & discounts

The game plan : stay small, get bigger, or sell?

The summit : crossing over to the mainstream marketplace.

Notes:

Includes index.

Description based on print version record.

ISBN:

9780814436875

0814436870

OCLC:

956552199