Tough calls : AT&T and the hard lessons learned from the telecom wars / Dick Martin.

Format:

Book

Author/Creator:

Martin, Dick, 1946-

Language:

English

Subjects (All):

Telecommunication--United States--History.

Telecommunication.

AT & T--History.

AT & T.

Physical Description:

viii, 294 p.

Edition:

1st ed.

Place of Publication:

New York : AMACOM, c2005.

Language Note:

English

Summary:

Tough Calls is the ultimate inside look at how ATand T tried to cope with a "perfect storm" of fierce competition, economic turmoil, and punishing media scrutiny .This book is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp.

Contents:

Don't dance to the music of your own buzz

Understand the power of symbols

Take control

Complete the CEO

Expect the dumbing down of reality

Work inside out toward your customers

Don't let plugging leaks become an obsession

Casting is everything

Pay attention to the power of the few

Don't confuse politics and public relations

Say good-bye to the rah-rah brother- and sisterhood

Stay off the treadmill of expectations

It's okay to change your mind

Credibility breaks all ties

Reimagine your company's mission

Practice ambidextrous leadership.

Notes:

Title from title screen.

Digitized and made available by: Books 24x7.com.

Includes bibliographical references (p. [273]-286) and index.

ISBN:

9780814428467

0814428460

OCLC:

929146577