Sensory and consumer research in food product design and development / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion.

Format:

Book

Author/Creator:

Moskowitz, Howard R.

Contributor:

Beckley, Jacqueline H.

Resurreccion, Anna V. A.

Series:

IFT Press series.

IFT Press series

Language:

English

Subjects (All):

Food--Sensory evaluation.

Food.

Commercial products--Testing.

Commercial products.

Physical Description:

1 online resource (442 p.)

Edition:

2nd ed.

Place of Publication:

Ames, Iowa : Blackwell Pub., 2012.

Language Note:

English

Summary:

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business

Contents:

Sensory and Consumer Research in Food Product Design and Development; Contents; Preface; Author biographies; Acknowledgments; 1 Emerging corporate knowledge needs: how and where does sensory fit?; 2 Making use of existing knowledge and increasing its business value-the forgotten productivity tool; 3 Understanding consumers' and customers' needs-the growth engine; 4 Innovation's friend: integrated market and sensory input for food product design and development; 5 A process to bring consumer mind-sets into a corporation; 6 Developing relevant concepts; 7 High-level product assessments

8 So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them?; 10 What can sensory researchers do to characterize products? and . . . how does one select the best method?; 11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know?; 12 Evolving sensory research; 13 Addressable MindsTM and directed innovation: new vistas for the sensory community; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613454072

9781119945956

111994595X

9781621982241

1621982246

9781283454070

1283454076

9781119945970

1119945976

9781119945949

1119945941

OCLC:

779616878