The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / Brant Cooper, Patrick Vlaskovits.

Format:

Book

Author/Creator:

Cooper, Brant, author.

Vlaskovits, Patrick, author.

Language:

English

Subjects (All):

Entrepreneurship.

Success in business.

Physical Description:

1 online resource (273 p.)

Edition:

Second edition.

Place of Publication:

Hoboken, New Jersey : Wiley, [2016]

Summary:

The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies.

Contents:

Introduction

Startup revolution

Lean into change

All the fish in the sea

Wading in the value stream

Core lean entrepreneur

The lean journey

The final word.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed March 1, 2016).

ISBN:

1-119-09507-7

1-119-09499-2

OCLC:

940965598