Let's get positive : challenging negative images of young people in care.

Format:

Book

Contributor:

National Children's Bureau.

Language:

English

Subjects (All):

Youth--Institutional care.

Youth.

Foster children.

Physical Description:

1 online resource (68 p.)

Edition:

1st ed.

Place of Publication:

London : National Children's Bureau Enterprises, 2003.

Language Note:

English

Summary:

Ebook which helps to develop a media campaign which challenges negative images of young people in care and promotes positive stories

Contents:

Cover; Contents; Foreword; Acknowledgements; Introduction; Editor's notes; How to develop your media campaign; Identify your aims; Case study: Sunderland City Council aims high!; Choose your target markets; Case study: Targeting young people; Develop key campaign messages; Make a plan; Build a team; Putting your plan into action; Know what makes a good story; Write a media release; Tips for media releases; Sample media release; Some ideas for a media release; Make your own opportunities; Case study: Using available opportunities; Case study: Enlisting celebrity support

Involving young people in media work Guidelines for involving young people in media work; Get ahead with information gathering; Case study: Involving young media representatives; Give young people the right information; Measure your success; Campaign checklist; Understanding the media; Where can you get your messages heard?; Understanding journalists; Get to know your local media; Understanding media jargon; Working with the media; Choose the right spokesperson; What makes a good spokesperson?; Prepare your spokesperson; Get the most out of interviews; Broadcast interviews

Letters to the editor How to handle a crisis; Key principles for handling a crisis effectively; Case study: Dealing effectively with tragedy; What to do when the media gets it wrong; Appendix: Care information kit for journalists; Introduction; Peterbridge City Council media contacts; A local story about a young person in care; Statistics; What is care really like?; Involving a young person in care in the media; Resource guide

Notes:

Description based upon print version of record.

ISBN:

1-280-48827-1

9786613583505

1-907969-67-5

OCLC:

793511100