A crowdfunder's strategy guide : build a better business by building community / Jamey Stegmaier.

Format:

Book

Author/Creator:

Stegmaier, Jamey, author.

Series:

A BK business book

Language:

English

Subjects (All):

New business enterprises.

New business enterprises--Management.

Physical Description:

1 online resource (217 p.)

Edition:

First edition.

Place of Publication:

Oakland, California : Berrett-Koehler Publishers, Inc., 2015.

Language Note:

English

System Details:

text file

Summary:

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this book he goes beyond the nuts and bolts of how it works to a deeper level-crowdfunding not just as a cool way to raise money but as a better way to build and run a business. This book features over forty illustrative examples of crowdfunding campaigns. Some succeeded wildly-like the high-tech cooler designer whose first attempt faltered but whose second raised 13 million. Some were sobering disasters, like the board g

Contents:

Cover; Contents; Preface; Introduction; 1 You Don't Need to Launch Today; 2 The Crowd Is the New Gatekeeper; 3 Crowdfunding Is the Rock Concert for Entrepreneurs; 4 I Made These Mistakes So You Don't Have To; 5 Make It about Them; 6 Backers Are Individuals, Not Numbers; 7 How to Make Friends and Lose Money; 8 Go Small to Win Big; 9 Build a Better Community; 10 Don't Quit Your Day Job . . . Until You Quit Your Day Job; 11 You Are Your Own Gatekeeper; Resources; 125 Crowdfunding Lessons in 125 Sentences; The One-Week Checklist; Recommended Reading; Projects Mentioned in This Book; Notes; Index

AB; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Z; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781626564107

1626564108

9781626564091

1626564094

OCLC:

918624508