Translating into success : cutting-edge strategies for going multilingual in a global age.

Format:

Book

Series:

American Translators Association scholarly monograph series ; v. 11.

Case studies in business and language.

American Translators Association scholarly monograph series, 0890-4111 ; v. 11

Case studies in business and language

Language:

English

Subjects (All):

Translations.

Physical Description:

1 online resource (239 pages)

Edition:

1st ed.

Place of Publication:

Amsterdam ; [Great Britain] : John Benjamins, c2000.

Summary:

The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of "sectors," each of which has particular subtleties in language management: software localization finance medical devices automotive The book also covers a cross-section of topical and strategic "issues" time-to-market (scheduling challenges; simultaneous release in multiple languages) global terminology management leveraging Internet, intranet, and email centralized versus decentralized management models financial and budgeting techniques human factors; management issues unique to language projects technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic it can serve both as a text for those studying language and translation, as well as those in the field who need to know the "state-of-the-art" in language management.

Contents:

TRANSLATING INTO SUCCESS

Editorial page

Title page

LCC data

Contents

Foreword

Introduction

1. Microsoft Encarta Goes Multilingual

2. 21 Adapting Time Magazine for Latin America

3. Globalizing an e-Commerce Web Site

4. What Price Globalization? Managing Costs at Microsoft

5. Multilingual Information Management at Schneider Automation

6. The Role of Translation in an International Organization

7. Localization at Hewlett-Packard's LaserJet Solutions Group

8. Shortening the Translation Cycle at Eastman Kodak

9. Making a Global Product at MapInfo Corporation

10. A Quality-Assurance Model for Language Projects

11. Terminology Management at Ericsson

12. Mission-Critical: Translating for Regulated Industries

13. Machine Translation and Controlled Authoring at Caterpillar

14. Combining Machine Translation with Translation Memory at Baan

15. Language Automation at the European Commission

About the Contributors

About the Sponsors

For Further Reference

American Translators Association Scholarly Monograph Series.

ISBN:

9786612254802

9789027299772

9027299773

9781282254800

1282254804

9780585469317

0585469318

OCLC:

70766107