The leadership imperative : technology adoption andstrategic management in travel firms in Jamaica / by Andrew Spencer.

Format:

Book

Author/Creator:

Spencer, Andrew (Lecturer in tourism management), author.

Language:

English

Subjects (All):

Tourism--Jamaica.

Tourism.

Physical Description:

1 online resource (215 p.)

Edition:

1st ed.

Place of Publication:

Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2013.

Language Note:

English

Summary:

This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as wel...

Contents:

TABLE OF CONTENTS; LIST OF ILLUSTRATIONS; LIST OF TABLES; PREFACE; ACKNOWLEDGEMENTS; INTRODUCTION; CHAPTER ONE - FIRM LEADERSHIP AND TECHNOLOGY ACCEPTANCE; CHAPTER TWO - INTERNAL FIRM FACTORS; CHAPTER THREE - EXTERNAL FIRM CHARACTERISTICS; CHAPTER FOUR TRANSACTIONAL vs. TRANSFORMATIONAL ; CHAPTER FIVE - STAGED TECHNOLOGY ADOPTION; CONCLUSION; BIBLIOGRAPHY; APPENDIX A; INDEX

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-4438-6588-5

OCLC:

887508301