The marketplace of attention : how audiences take shape in a digital age / James G. Webster.

Format:

Book

Author/Creator:

Webster, James G.

Language:

English

Subjects (All):

Mass media--Audiences.

Mass media.

Physical Description:

1 online resource (281 p.)

Edition:

1st ed.

Place of Publication:

Cambridge, Massachusetts : The MIT Press, [2014]

Language Note:

English

Summary:

Webster describes factors that create audiences, including preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures--from ratings to user recommendations. He shows that the marketplace works in ways that belie our greatest hopes and fears about digital media and shows that public attention is at once diverse and concentrated--that users move across a variety of outlets, producing high levels of audience overlap. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. Webster claims we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere. -- Edited summary from book.

Contents:

Contents; Preface; 1 The Marketplace of Attention; 2 Media Users; 3 The Media; 4 Media Measures; 5 Audience Formations; 6 Constructing the Marketplace of Attention; 7 Public Attention in the Marketplace of Ideas; Notes; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

OCLC-licensed vendor bibliographic record.

ISBN:

9780262319812

0262319810

9780262529891

0262529890

9780262319805

0262319802

OCLC:

890146505