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Consultative selling skills for audiologists / Brian Taylor.
- Format:
- Book
- Author/Creator:
- Taylor, Brian, 1966- author.
- Language:
- English
- Subjects (All):
- Medical care--Marketing.
- Medical care.
- Physical Description:
- 1 online resource (257 p.)
- Edition:
- 1st ed.
- Place of Publication:
- San Diego, California : Plural Publishing, [2012]
- Language Note:
- English
- Summary:
- This book outlines a specific system that blends several innovative clinical tests, such as the QuickSIN and Acceptable Noise Level test, with proven interpersonal communication strategies that enhance the audiologist's persuasiveness in a commercial working environment. Based on nearly 20 years of experience, the author shares case studies to illustrate common clinical scenarios routinely encountered in a busy dispensing practice, and how a selling system can help increase effectiveness.
- Contents:
- The path to understanding the patient, yourself & the business
- The science of selling
- You said what? Basic communication skills
- The discovery process
- The commitment process
- Improving your skills during your career journey.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 1-59756-694-2
- OCLC:
- 898423370
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