Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith.

Format:

Book

Author/Creator:

Smith, Mike, 1966- author.

Language:

English

Subjects (All):

Internet advertising.

Internet marketing.

Target marketing.

Physical Description:

1 online resource (233 p.)

Edition:

1st edition

Other Title:

How technology is revolutionizing advertising and the way companies reach consumers

Place of Publication:

New York : AMACOM, 2015.

Language Note:

English

System Details:

text file

Summary:

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled-online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes-examin

Contents:

""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""

""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from It�s Not the Size of the Data�It�s How You Use It by Koen Pauwels""

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780814449011

0814449018

OCLC:

892799914