The little book of big PR : 100+ quick tips to get your small business noticed / Jennefer Witter.

Format:

Book

Author/Creator:

Witter, Jennefer, author.

Language:

English

Subjects (All):

Small business--Public relations.

Small business.

Public relations.

Physical Description:

1 online resource (140 p.)

Edition:

1st edition

Other Title:

Little book of big Public Relations

Place of Publication:

New York : American Management Association, 2015.

Language Note:

English

System Details:

text file

Summary:

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budg

Contents:

""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Foreword""; ""Acknowledgments""; ""Introduction""; ""CHAPTER 1: Self-Branding""; ""Case Study: Building Success� How One Real Estate Broker Did It""; ""CHAPTER 2: Media Relations""; ""Case Study: Media Relations as a Business-Building Tactic""; ""CHAPTER 3: Social Media""; ""Case Study: Food for Thought""; ""CHAPTER 4: Networking""; ""Case Study: Networking + Authenticity = Business""; ""CHAPTER 5: Speaking Engagements""; ""Case Study: Enhancing Your Professional Stature""; ""CHAPTER 6: Cause-Related Marketing""

""Case Study: Love Fights Hunger""""CHAPTER 7: Selecting a PR Agency""; ""Case Study: Decisions, Decisions""; ""Endnotes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""About the Author""; ""Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle""

Notes:

Includes index.

Description based on print version record.

ISBN:

9780814434376

0814434371

OCLC:

892239500