How to set up & run a fashion label / Toby Meadows.

Format:

Book

Author/Creator:

Meadows, Toby.

Language:

English

Subjects (All):

Clothing trade--Management.

Clothing trade.

Fashion designers.

Fashion illustrators.

Fashion merchandising.

New business enterprises--Management.

New business enterprises.

Physical Description:

1 online resource (200 p.)

Edition:

2nd ed.

Other Title:

How to set up and run a fashion label

Place of Publication:

London : Laurence King Publishing, 2012.

System Details:

text file

Summary:

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashio

Contents:

How to Set Up & Run a Fashion Label; Contents; Introduction: Find Your Way; Chapter 1: Introduction to the Fashion Industry; Case Study: Noir; Chapter 2: Be Your Own Boss; Case Study: Yasmin Kianfar; Chapter 3: Business Legal Structure; Case Study: Knomo; Chapter 4: What's in a Name?; Case Study: Ed Hardy; Chapter 5: Working from Home v Setting Up a Studio; Case Study: no added sugar; Chapter 6: Jack-of-All-Trades?; Case Study: Gil Carvalho; Chapter 7: Know Your Market; Case Study: Anne Fontaine; Chapter 8: Understanding Trends; Case Study: Schumacher; Chapter 9: Product and Image

Case Study: OdelChapter 10: Getting it Made; Case Study: Christopher Raeburn; Chapter 11: Selling Your Collection; Case Study: Karen Walker; Chapter 12: Get Your Message Out; Case Study: Soulland; Chapter 13: Finance; Case Study: Caroline Charles; Suggested Reading and Resources; Glossary; Index; Picture Credits and Acknowledgments

Notes:

First published in 2009.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed January 2, 2014).

ISBN:

9781780672199

1780672195

OCLC:

883128056