The reciprocity advantage : a new way to partner for innovation and growth / Bob Johansen and Karl Ronn.

Format:

Book

Author/Creator:

Johansen, Robert, author.

Ronn, Karl, author.

Series:

BK business book.

BK Business Book

Language:

English

Subjects (All):

Strategic alliances (Business).

Success in business.

Reciprocity (Psychology)--Social aspects.

Reciprocity (Psychology).

Social interaction.

Cooperation.

Competition.

Physical Description:

1 online resource (xi, 197 pages).

Edition:

1st ed.

Place of Publication:

San Francisco : Berrett-Koehler Publishers, Inc., [2014]

Language Note:

English

System Details:

text file

Summary:

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity-giving now to get later-

Contents:

Cover; Contents; Preface; Introduction: The New Way to Grow a Business; Part One: Reciprocity on a Massive Scale; 1 Reciprocity Right-of-Way; 2 Partnering to Do What You Can't Do Alone; 3 Experimenting to Learn: How to Make Money in New Ways; 4 Amplifying to Create Scale; Part Two: Future Forces That Will Demand Reciprocity; 5 How the Digital Natives Will Disrupt Rights-of-Way; 6 How Socialstructing Will Disrupt Partnering; 7 How Gameful Engagement Will Disrupt Experimenting to Learn; 8 How Cloud-Served Supercomputing Will Disrupt the Practice of Scaling

Part Three: How to Develop Your Own Reciprocity Advantage9 How to Uncover Your Right-of-Way; 10 How to Find the Best Partners for You; 11 How to Learn by Experimenting with Many Open Iterations; 12 How to Scale Your Reciprocity Advantage; 13 When the Future Is Reciprocity; Notes; Bibliography; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Z; About the Authors

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-62656-108-7

1-62656-107-9

OCLC:

886106655