Marketing with social media : 10 easy steps to success for business / Linda Coles.

Format:

Book

Author/Creator:

Coles, Linda, author.

Language:

English

Subjects (All):

Social media.

Internet marketing.

Physical Description:

1 online resource (227 p.)

Edition:

1st ed.

Place of Publication:

Queensland, Australia : Wiley, 2015.

Summary:

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you''ll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You''ll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is

Contents:

Marketing with Social Media; Contents; About the author; Acknowledgements; Introduction; Who should read this book?; What will I learn?; Opening story; Chapter 1 What is social media? Policy, plan and profitability; What is social media and is it a fad?; Your details are not safe online. Or are they?; How are you marketing at the moment?; So what exactly is social media?; What choices of social media sites do I have?; So I'm networking at the same time?; What if it goes wrong?; How will social media grow my business?; Engage your customers; Listen to your customers

Build your business network Find your cheerleaders; Do it all over and over again; Let's start networking and making connections; Networking in your pyjamas; Create a listening post; Get an effective social media plan together; How do I go about making my one-page plan?; Create a SWOT analysis; Who is my target market?; Forming the social media team; Get a media team in place; Get a content plan; Set up content themes; Quick ideas for your content; What makes people share?; Rules of engagement; Monitoring your social media profitability; Other areas that contribute to the ROI

What you don't see Chapter 2 Facebook basics and content ideas; Using Facebook for marketing; Personal page; Community page; Group page; Business page; Setting up your business page; Making your page look good; What sort of content should you put on your Facebook page?; Do you need multiple pages?; Back to your plan; Should you allow your fans to post on your page?; Spam filters; Comments; Scheduling content; Facebook ads; Sponsored stories; Chapter 3 LinkedIn basics and networking using LinkedIn; Your personal profile; Your professional headline or title; Your image; The status update box

Your website details Your public profile address; Your summary; Additional information and personal information; Other sections; Skills; Rich media; Recommendations; How do you get more recommendations?; Changing your page layout; Adding your connections; Networking with LinkedIn; Networking with LinkedIn groups; Creating your own group; Setting up your company page; So, how do you set it up?; Sponsored updates; Chapter 4 Twitter basics and using Twitter for your business; What is Twitter?; Setting up your account; Home page; Profile page; Finding followers and who to follow; Spam and abuse

Get tweeting Communicating on Twitter; Lists; Advanced and auto following tools; Advanced search; Tweetdeck and Hootsuite; Listening out for your brand; Listening online - setting up alerts; Listening with Tweetdeck; Chapter 5 Online etiquette and preserving your reputation; Getting your content right; Working with original content; Install a spellcheck tool; Making connections with LinkedIn; Send personalised connection requests; Reply when accepting a connection request; Keep in touch with your connections; Consider your message content; Ask for recommendations

Applying good manners to Facebook

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed August 28, 2014).

ISBN:

0-7303-1514-2

OCLC:

888351315