Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions / Grip X Chicago.

Format:

Book

Author/Creator:

Grip (Firm : Chicago, Ill.), author.

Language:

English

Subjects (All):

Packaging--Design.

Packaging.

Physical Description:

1 online resource (194 p.)

Edition:

1st edition

Place of Publication:

Beverly, Massachusetts : Rockport Publishers, 2013.

Language Note:

English

System Details:

text file

Summary:

Best Practices for Graphic Designers, Packaging , takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction.

Contents:

""Cover""; ""Title Page""; ""Contents""; ""Chapter 1: SHELVING, DESIGNED TO SELL""; ""Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE""; ""Chapter 3: WORKING WITH A BUDGET""; ""Chapter 4: NAMING SYSTEMS & VARIETIES""; ""Chapter 5: PRIMARY VS. SECONDARY PACKAGING""; ""Chapter 6: IN-HOUSE AGENCIES""; ""Chapter 7: MATERIALS & SUBSTRATES""; ""Chapter 8: BRAND REFRESH""; ""Chapter 9: COLOR""; ""Chapter 10: PHOTOGRAPHY & STYLING""; ""Chapter 11: DESIGNING FOR FOOD""; ""Chapter 12: HUMOR""; ""Chapter 13: PACKAGING FOR KIDS""; ""Chapter 14: SPIRITS, WINE & BEER""; ""Chapter 15: MAKE IT GIFTABLE""

""Chapter 16: ENDCAP""""DESIGNER CREDITS""; ""ABOUT THE AUTHOR""

Notes:

Description based upon print version of record.

Description based on print version record.

ISBN:

9781610589529

1610589521

OCLC:

923352894