Connected by design : 7 principles of business transformation through functional integration / Barry Wacksman, Chris Stutzman.

Format:

Book

Author/Creator:

Wacksman, Barry, 1964- author.

Stutzman, Chris, 1972- author.

Language:

English

Subjects (All):

Strategic planning.

Management.

Marketing.

Physical Description:

1 online resource (251 p.)

Edition:

First edition.

Place of Publication:

San Francisco, California : Jossey-Bass, 2014.

Language Note:

English

Summary:

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies-including Amazon, Apple and Google-have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of custom

Contents:

Cover; Title Page; Copyright; Contents; Introduction; Part One The Model; Chapter 1 The Growth Challenge of the 21st Century; Your Flavor Print, Like Your Fingerprint; Technology as Business Transformation; Owning the Space; Chapter 2 The Digital Revolution; Ten Contexts for the New Digital Age; The Eve of Disruption; Chapter 3 The Ecosystem of Value; Greater Than the Sum of Its Parts; Managing the Ecosystem; Business Transformation; Part Two Mastering the Model; Chapter 4 The Art of the Possible; Reimagining Products as Services; Reimagining Brands as Accredited Value

Reimagining the Future of the Enterprise Chapter 5 The Digital Service Launchpad; Stake Out a New Territory; Deliver Innovation Through Technology; Fill the Gaps in Talent; Embrace Agile Teamwork; Chapter 6 The Drivers of Connected Growth; Spotting Trends in Technology; Combining Technology; Prototyping Technology; Accelerating Technology; Focusing on the Right Data; Earning Your Data; Navigating the Road Map of Functional Integration; Chapter 7 Cultivating an Ecosystem of Value; The Leadership Factor; Lifting the Burden of Internal Obstacles; Making Room for Functional Integration

Opening Up the Ecosystem Notes; Acknowledgments; About the Authors; Index; More from Wiley

Notes:

Includes index.

Description based on print version record.

ISBN:

1-118-90720-5

OCLC:

879026199