How to use type / Lindsey Marshall & Lester Meachem.

Format:

Book

Author/Creator:

Marshall, Lindey.

Contributor:

Meachem, Lester.

Language:

English

Subjects (All):

Type and type-founding.

Printing.

Physical Description:

1 online resource (208 p.)

Edition:

1st edition

Place of Publication:

London : Laurence King Publishing, 2012.

Language Note:

English

System Details:

text file

Summary:

This book is a guide to the use of type in design for print and screen. It provides a creative, informative, and practical introduction for those studying all pathways of graphic design.The authors discuss who uses type, where and when type is employed, audience and appropriateness of type, and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, color and movement, experimentation with type, and production issues. Throughout, examples are drawn from design for both print and screen. How to Use Type includes

Contents:

How to use Type; Contents; Introduction; What is type?; Why is the way we use type important?; Who uses type?; Where and when is type used?; Chapter 1: The basics; The anatomy of type; Categories of type; Combining typefaces; Selecting typefaces; Families of type; Expert sets; Measurement of type; Structure of a letterform; Counterforms; Case study: "Theater and Engineering" exhibition publicity; Chapter 2: Using the typeface; Legibility and readability; Upper and lower case; Line measure and spacing; Color and size; The typeface; Background; Type on screen; Paragraphs; Layout; Type and image

Graphic elementsCase study: Amnesty Aktion magazine; Chapter 3: Designing with type; The design process; Experimentation; Design considerations; Tools; Refining; Case study: Mozambique Toy Soldier Typography; Chapter 4: Communication; Forms of communication; Meanings; Context; Impact; Rhythm and repetition; Visual continuity; Type as image; Symbols and graphic devices; Case study: Combine box letterform system; Chapter 5: Color and movement; Color of type; Using color to create hierarchy; Color and symbolism; Technical issues relating to color; Type and movement; Case study: Jesus Iso

Chapter 6: Experiments with typeExperimental techniques; Type out there; Self-generated experiments; Surfaces; Type in three dimensions; Type as image; Pattern and decoration; Case study: Site-specific work at Casa FOA exhibition; Chapter 7: Production considerations; Evaluation; Preflight; Choice of stock; Print processes; Color in production; Production for print; File formats for print; Production for screen; Legal issues and accessibility; Case study: Promotional brochure; Glossary; Further reading & Websites; Index; Picture credits

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed January 1, 2014).

ISBN:

9781780672069

1780672063

OCLC:

883661842