Brand zero : the complete branding guide for start-ups / Jacky Tai.

Format:

Book

Author/Creator:

Tai, Jacky.

Language:

English

Subjects (All):

Branding (Marketing).

Brand name products--Management.

Brand name products.

Physical Description:

1 online resource (213 p.)

Edition:

1st ed.

Place of Publication:

Singapore : Marshall Cavendish Business, [2014]

Language Note:

English

Summary:

If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself...According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone.

Contents:

Contents; Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The Author

Notes:

Description based upon print version of record.

Description based on online resource; title from PDF title page (ebrary, viewed December 30, 2013).

ISBN:

9789814516747

9814516740

OCLC:

864900550