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Data crush : how the information tidal wave is driving new business opportunities / Christopher Surdak.
- Format:
- Book
- Author/Creator:
- Surdak, Christopher.
- Language:
- English
- Subjects (All):
- Information technology--Management.
- Information technology.
- Marketing research--Data processing.
- Marketing research.
- Business intelligence--Data processing.
- Business intelligence.
- Big data.
- Physical Description:
- 1 online resource (311 p.)
- Edition:
- 1st edition
- Place of Publication:
- New York : American Management Association, [2014]
- Language Note:
- English
- System Details:
- text file
- Summary:
- The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it.
- Contents:
- part one. What's driving the data crush?
- part two. The impact on business
- part three. How successful businesses will respond.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 0-8144-3375-8
- OCLC:
- 867317285
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