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Framing the bride : globalizing beauty and romance in Taiwan's bridal industry / Bonnie Adrian.

De Gruyter University of California Press Backlist eBook-Package 2000-2013 Available online

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EBSCOhost Academic eBook Collection (North America) Available online

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Format:
Book
Author/Creator:
Adrian, Bonnie, 1970-
Language:
English
Subjects (All):
Wedding supplies and services industry--Taiwan.
Wedding supplies and services industry.
Weddings--Taiwan--Equipment and supplies.
Weddings.
Bridal shops--Taiwan.
Bridal shops.
Wedding photography--Taiwan.
Wedding photography.
Physical Description:
1 online resource (313 p.)
Edition:
1st ed.
Place of Publication:
Berkeley : University of California Press, c2003.
Language Note:
English
Summary:
With a wedding impending, the Taiwanese bride-to-be turns to bridal photographers, makeup artists, and hair stylists to transform her image beyond recognition. They give her fairer skin, eyes like a Western baby doll, and gowns inspired by sources from Victorian England to MTV.An absorbing consideration of contemporary bridal practices in Taiwan, Framing the Bride shows how the lavish photographs represent more than mere conspicuous consumption. They are artifacts infused with cultural meaning and emotional significance, products of the gender- and generation-based conflicts in Taiwan's hybrid system of modern matrimony. From the bridal photographs, the book opens out into broader issues such as courtship, marriage, kinship, globalization, and the meaning of the "West" and "Western" cultural images of beauty.Bonnie Adrian argues that in compiling enormous bridal albums full of photographs of brides and grooms in varieties of finery, posed in different places, and exuding romance, Taiwanese brides engage in a new rite of passage-one that challenges the terms of marriage set out in conventional wedding rites. In Framing the Bride, we see how this practice is also a creative response to U.S. domination of transnational visual imagery-how bridal photographers and their subjects take the project of globalization into their own hands, defining its terms for their lives even as they expose the emptiness of its images.
Contents:
Framings
How can this be? ethnographic contexts and history
Fantasy for sale
Inner and outer worlds in changing Taipei
Family wedding rites and banquets
Making up the bride
Romance in the photo studio
Contextualizing bridal photos in Taiwan's visual culture
The context of looking
Conclusion : re-framings.
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
Description based on print version record and CIP data provided by publisher; resource not viewed.
ISBN:
9786612759208
9780520930032
0520930037
9781282759206
1282759205
9781597346207
1597346209
OCLC:
228064276

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