4 options
The copywriting sourcebook : how to write better copy, faster : for everything from ads to websites / Andy Maslen.
- Format:
- Book
- Author/Creator:
- Maslen, Andy.
- Language:
- English
- Subjects (All):
- Advertising copy.
- Marketing.
- Physical Description:
- 1 online resource (315 p.)
- Edition:
- 1st ed.
- Place of Publication:
- London : Marshall Cavendish Business, 2010.
- Language Note:
- English
- Summary:
- It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.
- Contents:
- Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9789814312134
- 9814312134
- OCLC:
- 612435124
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.