True alignment : linking company culture with customer needs for extraordinary results / Edgar Papke.

Format:

Book

Author/Creator:

Papke, Edgar.

Language:

English

Subjects (All):

Corporate culture.

Customer relations.

Marketing.

Physical Description:

1 online resource (276 p.)

Edition:

1st edition

Place of Publication:

New York : AMACOM, [2014]

Language Note:

English

System Details:

text file

Summary:

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.

Contents:

Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Preface; Acknowledgments; Introduction: It's All about Alignment; One: The Human Art of Business; Two: The Business Code; Three: The Customer; Four: Brand Intention; Five: The Six Brand Intentions; Six: Extraordinary Brand Recipes; Seven: Aligning the Company and Tea; Eight: Decoding Culture; Nine: Aligning Culture; Ten: Aligning Leadership; Eleven: Actions for Alignment; Appendix: True Alignment Assessment; Index; About the Author; Free Sample Chapter from the new Corporate Facts of Life

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed December 12, 2013).

ISBN:

9780814433379

0814433375

OCLC:

863034734