Ice cream social : the struggle for the soul of Ben & Jerry's / Brad Edmondson ; foreword by Annie Leonard ; epilogue by Jeff Furman.

Format:

Book

Author/Creator:

Edmondson, Brad.

Contributor:

Leonard, Annie, writer of foreword.

Language:

English

Subjects (All):

Ben & Jerry's (Firm).

Ice cream industry--United States.

Ice cream industry.

Social responsibility of business.

Physical Description:

1 online resource (303 p.)

Edition:

First edition.

Place of Publication:

San Francisco : Berrett-Koehler Publishers, [2014]

Language Note:

English

System Details:

text file

Summary:

This is the first book to tell the full inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and renewed social contribution and success of one of the most iconic mission-driven companies in the world: Ben & Jerry's.

Contents:

Cover; Contents; Foreword; Prologue; Main Characters; One: "We're Completely Insane, and We Need Your Help!"; Two: A New Kind of Start-up; Three: Progressive Sweatshop; Four: Staffing the Social Mission; Five: Money Starts Talking; Six: Yo, I'm Not Your CEO; Seven: The Gulf Was So Wide; Eight: Leading with Progressive Values; Nine: Unacceptable Choices; Ten: The Sale Agreements; Eleven: A Thousand Cuts; Twelve: Counterattack; Thirteen: Pursuing Linked Prosperity; Epilogue; Reflection; Notes; Sources and Further Reading; Photo Credits; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q

RS; T; U; V; W; X; Z; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781609948153

1609948157

9781609948146

1609948149

OCLC:

864383376