Communicating the new : how to make the complex, unfamiliar or still-fuzzy understandable to others / Kim Erwin.

Format:

Book

Author/Creator:

Erwin, Kim, 1965-

Language:

English

Subjects (All):

Communication in marketing.

New products.

Business communication.

Communication in organizations.

Communication in management.

Physical Description:

1 online resource (272 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, NJ : John Wiley & Sons, Inc., c2014.

Language Note:

English

Summary:

""Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA-Volatility, Uncertainty, Complexity and Ambiguity-we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes."" -Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for Business

Contents:

TABLE OF CONTENTS; MEET THE CONTRIBUTORS; Introduction: The Mission and the Mess; CHALLENGES OF COMMUNICATING THE NEW; WHAT'S IN OUR WAY? THREE COMMUNICATION MYTHS; RECONCEIVING THE ROLE OF COMMUNICATION; FIVE WAYS COMMUNICATION METHODS ACCELERATE INNOVATION; Chapter 1: Finding the conceptual center; MODELS AND FRAMEWORKS: Thinking with our eyes; HOW TO MAKE MODELS WORK; BUILD-TO-THINK PROTOTYPES: Thinking with Our Hands; LISTS AND OPEN-ENDED WRITING: Thinking with words; THE TAKEAWAY: Five big ideas for finding the conceptual center; Chapter 2: Framing the work; METAPHORS

MANTRAS AND CATCH PHRASES CONTRAST; STORIES; ARTIFACTS AND IMAGES; HOW (AND WHY) TO USE MULTIPLE FRAMES TO GREATER EFFECT; THE TAKEAWAY: Five big ideas when framing the work; Chapter 3: Targeting your constituents; THE COMMUNICATION PLAN; MENTAL MODEL AND ORTHODOXY ANALYSIS; QUAD A DIAGNOSTIC; THE "ORGANIZATION AS CULTURE" FRAMEWORK; SEGMENTING AND TARGETING CONSTITUENTS; THE TAKEAWAY: Four big ideas when targeting constituents; Chapter 4: Introduce new thinking; EXPLORATORY EXPERIENCES: Use your environment to your advantage

IMMERSION EXPERIENCES: Use technology to transform the experience of your content INTERACTION EXPERIENCES: Use tools and games to bring hands-on learning to the experience; APPLICATION EXPERIENCES: Invite others to problem-solve with you; EXTENSION EXPERIENCES: Use artifacts to keep information alive; THE TAKEAWAY: Five big ideas when introducing new thinking; Chapter 5: Expand the conversation; COMMUNICATION SYSTEMS: Give them something rich and relevant; PERFORMATIVE PRESENTATIONS: Give them something to talk about; DEMONSTRATION ARTIFACTS: Give them something to show and share

THE TAKEAWAY: Five big ideas when expanding the conversationConclusion; FIVE BIG SHIFTS IN THINKING (AND DOING); ADVANCING THE METHODS BASE; Under the hood: Theories, Writers, and References; Index

Notes:

Includes index.

ISBN:

9781118417614

1118417615

9781118421987

1118421981

OCLC:

854521431