Literary advertising and the shaping of British romanticism / Nicholas Mason.

Format:

Book

Author/Creator:

Mason, Nicholas, 1970-

Language:

English

Subjects (All):

Literature publishing--Great Britain--History--18th century.

Literature publishing.

Literature publishing--Great Britain--History--19th century.

Authors and publishers--Great Britain--History--18th century.

Authors and publishers.

Authors and publishers--Great Britain--History--19th century.

Advertising--Great Britain--History--18th century.

Advertising.

Advertising--Great Britain--History--19th century.

Romanticism--Great Britain.

Romanticism.

Physical Description:

1 online resource (213 p.)

Edition:

1st ed.

Place of Publication:

Baltimore : Johns Hopkins University Press, 2013.

Language Note:

English

Summary:

Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.

Contents:

Advertising in the romantic century

The progress of puffery

Building brand Byron

L.E.L., bandwagon marketing, and the rise of visual culture

Puffery and the "death" of literature in late-romantic Britain

Conclusion: The art of advertising.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-4214-1071-0

OCLC:

855534562