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A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.
- Format:
- Book
- Author/Creator:
- Siroker, Dan.
- Language:
- English
- Subjects (All):
- Organizational effectiveness.
- Multimedia systems--Social aspects.
- Multimedia systems.
- Application software--Testing.
- Application software.
- Physical Description:
- 1 online resource (210 p.)
- Edition:
- 1st edition
- Place of Publication:
- Hoboken : Wiley, 2013.
- Language Note:
- English
- System Details:
- text file
- Summary:
- A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experien
- Contents:
- How A/B testing helped win the White House
- twice
- What to test
- Refine, explore, and refine
- Less is more : reduce choices
- Conclusion
- Acknowledgements.
- Notes:
- Includes index.
- ISBN:
- 9781118659205
- 1118659201
- 9781119176459
- 111917645X
- 9781118792414
- 1118792416
- 9781118659175
- 1118659171
- OCLC:
- 861081084
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