The one-hour business plan : the simple and practical way to start anything new / John McAdam.

Format:

Book

Author/Creator:

McAdam, John, 1962-

Language:

English

Subjects (All):

New business enterprises--Planning.

New business enterprises.

Physical Description:

1 online resource (194 p.)

Edition:

1st ed.

Place of Publication:

Hoboken : Wiley, 2013.

Language Note:

English

Summary:

A guide to writing a successful business plan-in just one hour A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One-Hour Business Plan, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour. Offers step-by-step guidan

Contents:

Introduction

Module 1: create a value proposition that makes a stronger business model

Module 2: who are you offering to?

Module 3: viewing your offering through your customers' eyes

Module 4: what milestones & actions plans do for your business

Final thoughts

Acknowledgements.

Notes:

Includes index.

Description based on print version record.

ISBN:

9781118747148

1118747143

OCLC:

843228815