Converge : transforming business at the intersection of marketing and technology / Bob Lord, Ray Velez.

Format:

Book

Author/Creator:

Lord, Bob, 1963-

Contributor:

Velez, Ray, 1960-

Language:

English

Subjects (All):

Business.

Marketing.

Technological innovations.

Physical Description:

1 online resource (258 p.)

Edition:

1st edition

Other Title:

Transforming business at the intersection of marketing and technology

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, Inc., 2013.

Language Note:

English

System Details:

text file

Summary:

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world''s largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, Samsung, and Kellogg-to

Contents:

The collision of media, technology, and creativity

Media

Technology

Creativity

Building the renaissance organization

How delta got its groove back

Convergence catalysts

How the fickle consumer uses media

The upfronts

Just because it?s digital doesn?t mean it?s fast

Imagining brands as publishers

Ubiquitous computing

What is ubiquitous computing?

The home, connected

The self, quantified

How business can respond

The cloud

Grasping the cloud

From EC2 to the royal wedding

Fast, cheap and in control

A tsunami of data

Clouding the cloud issue

Convergence catalysts.

Notes:

Description based on print version record and CIP data provided by publisher.

Includes index.

ISBN:

9781118632222

1118632222

9781299475816

1299475817

9781118632246

1118632249

OCLC:

850146384