Design elements, typography fundamentals : a graphic style manual for understanding how typography affects design / Kristin Cullen.

Format:

Book

Author/Creator:

Cullen, Kristin.

Series:

Design elements Design elements, typography fundamentals

Language:

English

Subjects (All):

Graphic design (Typography).

Physical Description:

1 online resource (161 p.)

Edition:

1st edition

Place of Publication:

Beverly, Mass. : Rockport Publishers, 2012.

Language Note:

English

System Details:

text file

Summary:

"Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists--this is the field guide for the journey!"-- Provided by publisher.

Contents:

Cover

Title

Contents

Introduction

1

TYPE IN CONTEXT

Definition and Function

In Practice

2

ESSENTIAL ELEMENTS

Anatomy and Terminology

3

ON TYPEFACES

Categories of Type

Selection Considerations

In Combination

4

TYPESETTING FACTORS

Space and Spacing

Alignments and Paragraphs

Hierarchy

Aesthetic Tailoring

5

STRUCTURE

Baseline Alignment

Grid Systems

Alternate Methods

Appendices

Readings

Contributors

Image Credits

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Z

Acknowledgments

About the Author.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9781610584005

1610584007

OCLC:

806221437