Best practices for graphic designers, grids and page layouts : an essential guide for understanding and applying page design principles / Amy Graver and Ben Jura.

Format:

Book

Author/Creator:

Graver, Amy.

Contributor:

Jura, Ben.

Language:

English

Subjects (All):

Graphic art--Technique.

Graphic art.

Physical Description:

1 online resource (193 p.)

Edition:

1st edition

Other Title:

Grids and page layouts

Place of Publication:

Beverly : Rockport Publishers, 2012.

Language Note:

English

System Details:

text file

Summary:

" This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way"-- Provided by publisher.

Contents:

Cover

Title Page

CONTENTS

INTRODUCTION

Vignelli Associates: Approach to Grid-based Design

ELEMENTS OF A GRID SYSTEM: An Overview

Oikos Associati: Turning the Grid into a Focal Point

BASIC STRUCTURES: Single-Column/Manuscript Grids

Multicolumn Grids

Modular Grids

Hierarchical Grids

Baseline Grids

Compound Grids

UPPERCASE Magazine: Multicolumn Flexibility

BEHIND THE GRID: An Overview

Type &amp

Column Widths

HOW Magazine: Designing for Designers

Vertical Increments

Balance in Columns

The Golden Section

Lucid Design: The Twelve-Column Grid &amp

Website Design

HIERARCHY/ORGANIZATION OF INFORMATION: An Overview

Organizing the Content Scale &amp

Impact

Typographic Techniques Can Impact Flow

Negative Space As a Map

Using Relative Position to Establish Importance

Color Can Bring Content Forward, or Push It Back

Brandon Bird Design: Grids on Display

Elements: A Modular System to Ease Line Extension

The Official Manufacturing Company: Divisions in Space Form Content Areas

PAGE STRUCTURE: An Overview

Size &amp

Shape of the Page

Page Margins

Caserta Design: Layout That Evokes an Emotional Response

Live Area: Page Size

Symmetry &amp

Composition

Folds &amp

Relationship of Content Across Pages

Production Considerations

UnderConsideration: Grouping with Grids

CONTENT STRUCTURE: An Overview

Development of Read/Progression of Info

Grouping Information

Rhythm &amp

Flow

Pacing

Memo Productions: Content Is King

Alexander Isley, Inc.: Illustration Grouped with Text

Here Design: Illustrations Add Flavor to Layouts

RELATIONSHIP OF DESIGN COMPONENTS: An Overview

How Text &amp

Image Can Be Separated

Image Can Be Unified

Space

Scale.

804: Spatial Flexibility

WIRED Magazine: Design Fidelity Across Platforms

TYPE AS IMAGE: An Overview

Hand Lettering &amp

Illustrative Typography

Caption Treatment

Pull Quotes

Folios &amp

Wayfinding

Matador: Layout with a Typographic Focus

COLOR: An Overview

Color As a Unifying Element

Color As an Organizational Tool

AdamsMorioka: For the Love of Color

BREAKING THE RULES: An Overview

Grid Deconstruction

Optical Composition

Organic Design

Modern Dog: Design Organically But Think Rationally

ABOUT THE AUTHORS.

Notes:

Bibliographic Level Mode of Issuance: Monograph

OCLC:

846944786