Running the digital branch [electronic resource] : guidelines for operating the library website / David Lee King.

Format:

Book

Author/Creator:

King, David Lee.

Series:

Library technology reports ; v. 48, no. 6.

Library technology reports : expert guides to library systems and services, 0024-2586 ; v. 48, no. 6

Language:

English

Subjects (All):

Library Web sites.

Physical Description:

1 online resource (34 p.)

Place of Publication:

Chicago : ALA TechSource, 2012.

Language Note:

English

Summary:

The lessons learned by King and his team at TSCPL can help any library sharpen their presence on the Web while efficiently maintaining library website operations.

Contents:

Cover; Running the Digital Branch: Guidelines for Operating the Library Website; Contents; Introduction; Tweaks We've Made to the Digital Branch; Use and Engagement on the Digital Branch; How We Operate the Digital Branch; Statistics; Social Media; What's Next; Note; Tweaks We've Made to the Digital Branch; WordPress; Other Big Fixes; Redesign Cleanup; Our First Tweak: The My Account Link; Cleanup Work; Other Small Tweaks; Small Design Changes; Social Media Changes; Notes; Use and Engagement on the Digital Branch; Are People Reading Our Blogs?; Do Our Users Interact Online?

Constant Page ReviewNote; How We Operate the Digital Branch; Teams: Who's in Charge of the Digital Branch?; Meetings; Digital Branch Goals; Statistics; Why Are Statistics So Important?; What We Track; Tools for Tracking Statistics; Notes; Social Media; And Why Should We Do This?; Social Media Tools to Use; Goals; What's Working?; Best Practices; Notes; What's Next; Who Knows?; Website Innovation; Mobile Innovation; Community Innovation; Resources on Web Design Trends for 2012; Notes

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

0-8389-9438-5

0-8389-9437-7

OCLC:

845252674