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Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
- Format:
- Book
- Author/Creator:
- Millman, Debbie.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Brand name products.
- Physical Description:
- 1 online resource (313 p.)
- Edition:
- 1st edition
- Other Title:
- Complete guide to building, designing, and sustaining brands
- Place of Publication:
- Beverly, Mass. : Rockport Publishers, c2012.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Brand Bible is a comprehensive resource on brand design fundamentals.
- Contents:
- pt. 1. Building brands
- pt. 2. Sustaining brands
- pt. 3. Designing brands.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- ISBN:
- 9781610581981
- 1610581989
- OCLC:
- 798945171
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