Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar.

Format:

Book

Author/Creator:

Savar, Avi, 1973-

Language:

English

Subjects (All):

Social marketing.

Internet marketing.

Physical Description:

1 online resource (288 p.)

Edition:

1st edition

Place of Publication:

Hoboken : Wiley, 2013.

System Details:

text file

Summary:

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to

Contents:

About this book

Cast of characters

Foreword

Preface

Acknowledgments

Introduction

Notes

Brand as network

Beyond publishing

Social media is an octopus

Social is a complex system

The brand network

Epilogue

The question.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9781118660614

1118660617

9781118526170

1118526171

OCLC:

849723678