Fashion retailing / Guest editors, Grete Birtwistle and Christopher M. Moore.

Format:

Book

Contributor:

Birtwistle, Grete.

Moore, Christopher M.

Series:

International Journal of Retail and Distribution Management ; 32, no. 8, pt. 1

Language:

English

Subjects (All):

Fashion.

Retail trade.

Physical Description:

1 online resource (63 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2004.

Language Note:

English

Summary:

Fashion markets are synonymous with rapid change and, as a result, commercial success or failure is largely determined by the organisation's flexibility and responsiveness. Responsiveness is characterised by short time-to-market, the ability to scale up (or down) quickly and the rapid incorporation of consumer preferences into the design process. In this paper it is argued that conventional organisational structures and forecast-driven supply chains are not adequate to meet the challenges of volatile and turbulent demand which typify fashion markets. Instead, the requirement is for the creatio

Contents:

Contents; Abstracts & keywords; Guest editorial; Creating agile supply chains in the fashion industry; Internet apparel shopping behaviors: the influence of general innovativeness; Identification of UK fashion retailer use of Web sites; Fashion and commerce: a historical perspective on Australian fashion retailing 1880-1920; The secret to a fashion advantage is brand orientation; The Burberry business model: creating an international luxury fashion brand

Notes:

Description based upon print version of record.

ISBN:

1-280-51506-6

9786610515066

1-84544-363-2

OCLC:

70752224