60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.

Format:

Book

Author/Creator:

Mootee, Idris, 1958-

Series:

Gale eBooks

Language:

English

Subjects (All):

Branding (Marketing).

Physical Description:

1 online resource (x, 246 pages) : illustrations (some color)

Edition:

1st edition

Other Title:

essential brand book for marketing professionals

Sixty-minute brand strategist : the essential brand book for marketing professionals

Place of Publication:

Hoboken, NJ : Wiley, c2013.

Hoboken, New Jersey : Wiley, 2013.

Language Note:

English

System Details:

text file

Summary:

Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of

Contents:

Introduction

All about brands

Branding in a postmodern culture

Strategic perspective of branding

Managing brand value

About the author.

Notes:

Includes index.

ISBN:

9781118659823

1118659821

9781118659960

1118659961

OCLC:

829387888