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The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate.
- Format:
- Book
- Author/Creator:
- Johnston, Robert E.
- Language:
- English
- Subjects (All):
- Strategic planning.
- Physical Description:
- 1 online resource (334 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- New York : AMACOM, 2013.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Strategy Innovation: sound business planning meets your company's bold vision of the future.
- Contents:
- Cover; Title; Copyright; CONTENTS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; INTRODUCTION; PART ONE: THE WHAT AND WHY OF STRATEGY INNOVATION; CHAPTER 1: STRATEGY MEETS INNOVATION; CHAPTER 2: STRATEGY INNOVATION IS MANAGING THE FUTURE; CHAPTER 3: STRATEGY INNOVATION IS NOT STRATEGIC PLANNING; CHAPTER 4: THE DISCOVERY PROCESS; PART TWO: A GUIDE FOR IMPLEMENTATION; CHAPTER 5: THE DISCOVERY PROCESS: THE MOEN STORY; CHAPTER 6: THE DISCOVERY PROCESS: STAGING PHASE; CHAPTER 7: THE DISCOVERY PROCESS: ALIGNING PHASE; CHAPTER 8: THE DISCOVERY PROCESS: EXPLORING PHASE
- CHAPTER 9: THE DISCOVERY PROCESS: CREATING PHASECHAPTER 10: THE DISCOVERY PROCESS: MAPPING PHASE; PART THREE: ADVANCED STRATEGY INNOVATION; CHAPTER 11: MAXIMIZING THE DISCOVERY PROCESS; CHAPTER 12: FORMALIZING A STRATEGY INNOVATION SYSTEM; EPILOGUE; GLOSSARY; RECOMMENDED READINGS; INDEX
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record and CIP data provided by publisher; resource not viewed.
- ISBN:
- 9780814433928
- 0814433928
- OCLC:
- 842920067
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