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Brand identity essentials : 100 principles for designing logos and building brands / Kevin Budelmann, Yang Kim, Curt Wozniak.
- Format:
- Book
- Author/Creator:
- Budelmann, Kevin.
- Language:
- English
- Subjects (All):
- Logos (Symbols)--Design.
- Logos (Symbols).
- Industrial design coordination.
- Physical Description:
- 1 online resource (209 p.)
- Edition:
- 1st edition
- Other Title:
- Brand identity essentials : one hundred principles for designing logos and building brands
- Place of Publication:
- Beverly, Mass. : Rockport Publishers, c2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
- Contents:
- Imagery
- Color
- Dimension
- Contrast
- Shape
- Symbols
- Typography
- Writing
- Story
- Order
- Variation
- Personalization
- Psychology
- Process
- Production
- Digital identity
- Trends
- Shortcuts
- Social media
- Multiples
- Intellectual property
- Documentation
- Evolution
- Competition
- Originality
- Wit
- Idealism
- Authenticity
- Commitment
- Strategy
- Research
- Touchpoints
- Inspiration
- Simplicity.
- Notes:
- Includes index.
- ISBN:
- 9781610580687
- 1610580680
- OCLC:
- 782910805
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