Digilogue : how to win the digital minds and analogue hearts of tomorrow's customer / Anders Sorman-Nilsson.

Format:

Book

Author/Creator:

Sorman-Nilsson, Anders.

Language:

English

Subjects (All):

Business--Data processing.

Business.

Technology.

Physical Description:

xxvi, 223 p. : ill.

Edition:

1st edition

Other Title:

How to win the digital minds and analogue hearts of tomorrow's customers

Place of Publication:

Milton, Qld : Wiley, 2013.

Language Note:

English

System Details:

text file

Summary:

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the 'translational sweet-spot, the convergence of the digital and the analogue.' A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

Contents:

Intro

CONTENTS

ABOUT THE AUTHOR

ACKNOWLEDGEMENTS

PROLOGUE

INTRODUCTION

PART I: The fighters size each other up

1: Digital disruption

Everything that can be digitised will be digitised

Digital is an omnipresent force for change

A digital wave of change

Awareness of yourself and your surroundings is the first step

Endnotes

2: Analogue versus digital

Hearts versus minds?

Rational versus emotional

Analogue culture - analogue opportunity

3: Bringing the old and the new together

The convergence of the digital and the analogue

Laptops and lederhosen

The importance of translation in the continuation of the analogue story

4: Digilogue

Providing value to digital minds and connecting with analogue hearts

The digilogue mix

The Digilogue Strategy Map

Digital examples

Analogue examples

Taking stock

PART II: The battle heats up

5: Digital grapevine

Big Brother, big data

Death of demographics, and marketing as a science

The precursor to the digital grapevine - Wagga Wagga

6: Analogue escapism

Reconnecting by disconnecting: Burning Man

We learn the analogue through the digital

Enabling reconnection by disconnection

7: Digital diffusion of ideas

Diffusing ideas in a digitally disrupted era

We're all in media now

8: Analogue location drives digital innovation

The importance of local connections

Analogue trust, analogue connections

Business is still local

Wrapping up the fight

PART III: Hanging up the gloves and meeting in the middle

9: Standing the test of time

The business life cycle

Kodak's missed moment

Georg Sörman

Waves of change

Toy Story reinvented: LEGO

Taking stock.

10: Going digilogue

Strategising for future success

CONCLUSION

INDEX.

Notes:

Includes index.

ISBN:

9781118641392

1118641396

9781118641408

111864140X

9781118647936

1118647939

OCLC:

847950230