Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.

Format:

Book

Author/Creator:

Hodgson, Michael (Michael R.)

Contributor:

Porter, Matthew.

Language:

English

Subjects (All):

Logos (Symbols)--Design.

Logos (Symbols).

Physical Description:

1 online resource (197 p.)

Edition:

1st edition

Other Title:

Recycling and redesigning logos : a designer's guide to refreshing and rethinking design

Place of Publication:

Beverly, Mass. : Rockport Publishers, c2010.

Language Note:

English

System Details:

text file

Summary:

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

Contents:

Introduction : The unbearable likeness of bean

Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins

The only constant: change : Interview with David Turner, Turner Duckworth

Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands

Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide

Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys

Section 3: Logo gallery.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

9781610580694

1610580699

OCLC:

782912112