Packaging essentials : 100 design principles for creating packages / Sarah Roncarelli and Candace Ellicott.

Format:

Book

Author/Creator:

Roncarelli, Sarah.

Contributor:

Ellicott, Candace.

Language:

English

Subjects (All):

Packaging--Design.

Packaging.

Physical Description:

1 online resource (209 p.)

Edition:

1st edition

Other Title:

Packaging essentials : one hundred design principles for creating packages

Place of Publication:

Beverly, Mass. : Rockport Publishers, c2010.

Language Note:

English

System Details:

text file

Summary:

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

Contents:

Cover

Title

Dedication

CONTENTS

INTRODUCTION

THE DESIGN CHALLENGE

1. Get the brief right

2. Design for the customer, not for yourself

3. Organizing a product range

4. Designing for a private label

5. Designing for display

6. Relevance in package design

DESIGN CONSIDERATIONS: MATERIALS

7. Research the options

8. Glass and bottle design

9. Cardboard

10. Metal

11. Plastic

12. Wrappers

13. Innovative materials

DESIGN CONSIDERATIONS: FORM AND SHAPE

14. Brand guidelines that include sh ape

15. Form defines function, and Function defines form

16. Designing a bag

17. Molded Packs

18. Die lines

19. Special folds

20. Window reveals

21. Innovation

DESIGN CONSIDERATIONS: LABELS

22. Designing a label

23. Shapes

24. Label reveals and folds

DESIGN CONSIDERATIONS: PRINTING

25. Four-color lithography

26. Lithography with three or fewer colors

27. Flexography

28. Laser etching

29. Screen printing

30. Special techniques: Special inks and varnishes

31. Special techniques: Foil stamping

MARKETING AND BRAND CONSIDERATIONS

32. A package as a sales tool

33. Demographics

34. Psychographics

35. Designing within a brand standard

36. Masstige packaging

37. What's in a name?

38. Packaging mascots

39. Bath, beauty, and health

40. Technology

41. Confection and candy

42. Wine and spirits

43. Beverages

44. Books and media

45. Fashion

46. Food

47. Home and garden

48. Kids' products

49. Office and art supplies

50. Pet products

51. Adult novelty

SUSTAINABLE DESIGN

52. Sustainable practices

53. Sustainable printing

54. Plastic options

55. Paper options

56. Multiuse packaging

57. Biodegradable and recyclable packages

THE DESIGN PROCESS

58. Create an emotional connection.

59. Tell a story

60. Setting the right tone

61. Playful design

62. Metaphors and similes

63. Humor and wit

64. Provide information

65. The art of exaggeration

66. Fake it with faux

67. Achieving balance

68. Explore pattern

69. Rules and lines

70. Painting and drawing

71. Iconography and symbolism

72. Woodcuts and drawings

73. Photography

74. Retro design

75. Tactical use of color

76. Lack of color

77. Abundance of color

78. Don't hide the substrate

79. Minimalist design

80. Consider all sides

81. Hierarchy and dominance

82. Type basics

83. Fonts create mood and character

84. Handmade type

85. Type as imagery

86. Adapting from other languages

87. Bar codes and important information

88. Shelf impact

89. Product protection

90. Unpack the package

91. Functionally convenient design

92. Packaging several products

93. Decorative packages and collectables

94. Bottlenecks, stickers, and other add-ons

95. Breaking the rules

ASSESS AND REVIEW

96. Proofing and making alterations

97. Gauging ROI

98. Anticipating the brand tomorrow

99. Customer research

100. Celebrate a successful package design

CONTRIBUTORS

ABOUT THE AUTHORS.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

9781610580670

1610580672

OCLC:

782910809