Managing the design process : implementing design : an essential manual for the working designer / Terry Lee Stone.

Format:

Book

Author/Creator:

Stone, Terry Lee.

Language:

English

Subjects (All):

Commercial art--Management.

Commercial art.

Design services--Management.

Design services.

Physical Description:

1 online resource (209 p.)

Edition:

1st edition

Other Title:

Essential manual for the working designer

Place of Publication:

Beverly, Mass. : Rockport Publishers, c2010.

Language Note:

English

System Details:

text file

Summary:

This title focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real world applications.

Contents:

Cover

Title

Contents

Introduction

The Designer-Client Collaborative Process

How to Use This Book

Managing the Design Process

Design Process Overview Chart

Chapter 1: Project Management

What Is Project Management?

Overview of Project Management

Design Project Management Cycle

Project Management Enhances Creativity

Traits for Success in Project Management

Chapter 2: Project Setup

Getting Design Off to a Good Start

Components of a Creative Brief

Designer-Client Agreements

Scoping the Work

Tools for Organizing Design

Persuasion and Project Management

25 Tips for Design Project Managers

Chapter 3: Planning

Design Planning 101

Scheduling Design

Scheduling Simple versus Complex Projects

Time Management

Ten Reasons Design Project Schedules Fail

Details, Details, Details: Asset Management

Benchmarking

Chapter 4: Budgeting 90-111

Budgeting for Design

Determine Your Rate

Reviewing Pricing

Breaking Down a Budget

Clients and Money

Eight Payment Strategies

Rights and Compensation

Chapter 5: Assembling the Team

Teamwork Basics

The Creative Mix

Teamwork Responsibilities

Six Characteristics of Successful Design Teams

Virtual Teamwork

Useful Questions for Screening Creatives

Chapter 6: Managing Creatives

Creatively Managing Creative People

Choosing a Leadership Style

Working Well Together

How to Effectively Critique Design

Team Management Issues

Solo-Abriation: Ten Reasons Why Your Last Collaboration Didn't Work

Perfectionism

Quality Control and Quality Assurance

Chapter 7: Managing Clients

Building Lasting Client Collaborations

Six Tips for Getting Client Approval

How to Run a Creative Meeting

Stefan G. Bucher on Clients

Michael Bierut Talles about Clients

Chapter 8: Profi tability.

Being Profi table in Graphic Design

Eight Things That Help Increase Profi tability

The Importance of Ongoing Design Management

Directory of Contributors

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

Bibliography

Resources

Acknowledgments

About the Author.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 206) and index.

ISBN:

1-61058-064-8

OCLC:

782912104