Managing the design process--concept development : an essential manual for the working designer / Terry Lee Stone.

Format:

Book

Author/Creator:

Stone, Terry Lee.

Language:

English

Subjects (All):

Commercial art--Management.

Commercial art.

Design services--Management.

Design services.

Creation (Literary, artistic, etc.).

Physical Description:

1 online resource (209 p.)

Edition:

1st edition

Other Title:

Essential manual for the working designer

Place of Publication:

Beverly, Mass. : Rockport Publishers, 2010.

Language Note:

English

System Details:

text file

Summary:

This book illustrates the point where theory meets practice in the design studio environment.

Contents:

Cover

Title Page

Contents

Introduction

How to Use This Book

Managing the Design Process

The Design Process

Chapter 1: Applied Creativity

Creativity in a Business Environment

Defining Design's Power Role

How Designers Work

Choosing a Designer

Five ways to Determine a Good Designer-Client Match

Chapter 2: Big Goals

Design in an Ever-Changing World

Design Thinking

Design Supports Internal Communications

Socially Responsible Design

Measuring Design

Making the Most of Design Investment

Chapter 3: Design-Centric Research

The Importance of Research for Design

Research Aligns and Focuses Design

Design Research is About Better Design Thinking

Three Useful Research Tactics

Defining the Audience: Demographics and Ethnography

Defining the Audience: Psychographics

Defining the Medium

Chapter 4: Strategic Thinking

Design and Strategy

What is Design Strategy?

Design as a Business Tool

Developing a Design Strategy

Managing Aesthetic Strategy

Evaluating Design Strategy

Articulating Design Strategy

Common Mistakes in Design Strategy

Chapter 5: Informed Risk Taking

Taking Creative Risks

Assessing Risk

Risk versus Uncertainty

Building Courage

Innovative Design Means Taking a Calculated Risk

Presenting Risky Ideas

Chapter 6: Creative Briefs

Creative Briefs are Strategic Tools

How to do a Creative Brief

The 10 Most Important Things to Include in a Creative Brief

Managing to a Creative Brief

What's Included in a Design Criteria?

Who Uses a Creative Brief?

Going Without a Creative Brief

Chapter 7: Aesthetic Considerations

Aesthetic in Design

Well-Designed Goes Beyond Pretty

Aesthetic Components

Mapping Aesthetics

Understanding Aesthetic Dynamics in Design

Evaluating Aesthetic Choices.

How to Do a Design Critique

Betting Aesthetic Ideas Approved

Chapter 8: Managing Expectations

How to Manage Client Expectations

Four Best Practices for Successfully Managing Client Expectations

Communication and Design Management

Ongoing Design Management

Directory of Contributors

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

R

S

T

U

V

W

Z

Bibliography and Resources

Acknowledgments

About the Author.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

1-61058-066-4

OCLC:

782911487