Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world / Stefan Niemeier, Andrea Zocchi, and Marco Catena.

Format:

Book

Author/Creator:

Niemeier, Stefan, 1973-

Contributor:

Zocchi, Andrea.

Catena, Marco, 1977-

Language:

English

Subjects (All):

Retail trade--Technological innovations.

Retail trade.

Retail trade--Customer services.

Electronic commerce.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Other Title:

Why technology is transforming the industry and how to win in the new consumer driven world

Place of Publication:

Chichester, West Sussex, U.K. : Wiley, c2013.

System Details:

text file

Summary:

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution - radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.

Contents:

1. A Brief History of Retailing: The mercantile era

The modern era

The digital era

2. Technology: The Crucial Retail Enabler: How retailers add value

Connecting the chain

Knowing what you know

A succession of evolutions

3. Game-Changing Technologies: Revolution

The next era of technology change

What it means for consumers

4. Consumer Empowerment : The consumer decision journey

Customer empowerment tools

Retailers' response to consumers' changing behavior

5. Toward a New Retailing Paradigm: The changing role of the physical store

New contenders

The power of information productivity

6. The Future of Retail: Stand-alone archetypes

Building on the stand-alone models

7. A Call to Action: Leapfrogging

The way forward

Making it happen.

Notes:

Includes bibliographical references and index.

Includes index.

Description based on online resource; title from title page (ebrary, viewed June 20, 2013).

ISBN:

9781119207979

1119207975

9781118698884

1118698886

9781118698822

1118698827

OCLC:

859207767