Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

Format:

Book

Author/Creator:

Veloso, Maria.

Language:

English

Subjects (All):

Electronic commerce.

Web sites--Design.

Web sites.

Internet marketing.

Internet advertising.

Physical Description:

1 online resource (321 p.)

Edition:

3rd ed.

Place of Publication:

New York : AMACOM, c2013.

Language Note:

English

Summary:

The secret to turning online prospects into paying customers.

Contents:

Foreword

Acknowledgment

Introduction to third edition

Getting started : the dynamics of web selling

A simple blueprint for writing killer web copy

Crafting your copy

E-mail marketing : the internet?s killer application

Using psychology to motivate prospects to become purchasers

The art of changing your prospects' minds

Increasing sales through the use of involvement devices

Online marketing communications : it's what you do after people visit your website that counts

Web copywriting in the age of web 3.0 and beyond

Last but not least: tying it all together

The lucrative business of web copywriting

Books and courses

Resources for creating online marketing videos

Resources for creating infographics

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780814432525

0814432522

9781299159952

1299159958

OCLC:

844971446