Zig zag : the surprising path to greater creativity / Keith Sawyer.

Format:

Book

Author/Creator:

Sawyer, Keith.

Language:

English

Subjects (All):

Creative ability.

Physical Description:

1 online resource (288 p.)

Edition:

1st ed.

Place of Publication:

San Francisco, Calif. : Jossey-Bass, 2013.

Language Note:

English

Summary:

<b>A science-backed method to maximize creative potential in any sphere of life</b> With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrate

Contents:

Ask: how the right questions lead to the most novel answers

Learn: how to prepare your mind for constant creativity

Look: how to be aware of the answers all around you

Play: how to free your mind to imagine possible worlds

Think: how to have way more ideas than you'll ever need

Fuse: how to combine ideas in surprising new ways

Choose: how to pick the best ideas and then make them even better

Make: how getting your ideas out into the world drives creativity forward.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9781118539118

1118539117

9781299242371

1299242375

9781118539224

1118539222

OCLC:

829460544