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The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach.
- Format:
- Book
- Author/Creator:
- Gronbach, Kenneth W.
- Language:
- English
- Subjects (All):
- Target marketing--United States.
- Target marketing.
- Consumer behavior--United States.
- Consumer behavior.
- Marketing research--United States.
- Marketing research.
- Demography--United States.
- Demography.
- Physical Description:
- 1 online resource (289 p.)
- Edition:
- 1st edition
- Place of Publication:
- New York : American Management Association, c2008.
- Language Note:
- English
- System Details:
- text file
- Summary:
- A myth-breaking book that will redefine who marketers see as their most valuable customers.
- Contents:
- CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR;
- Notes:
- Includes index.
- ISBN:
- 9786611757861
- 9781281757869
- 1281757861
- 9780814410172
- 0814410170
- OCLC:
- 428739751
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