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Crowdstorm : the future of innovation, ideas, and problem solving / Shaun Abrahamson, Peter Ryder, Bastian Unterberg.

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Format:
Book
Author/Creator:
Abrahamson, Shaun, 1973-
Contributor:
Ryder, Peter, 1954-
Unterberg, Bastian, 1978-
Language:
English
Subjects (All):
Business enterprises--Technological innovations.
Business enterprises.
Creative ability in business.
New products--Decision making.
New products.
Communities.
Physical Description:
1 online resource (242 p.)
Edition:
1st edition
Place of Publication:
Hoboken, N.J. : Wiley, 2013.
Language Note:
English
System Details:
text file
Summary:
A practical guide to tapping into the abundant ideas and talent outside your organization Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today's market, talent and new ideas can be found everywhere. The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate
Contents:
Introduction
First, some context
Planning : the art of the possible
Before you start : legal and brand discussions
Ask the right question : the call to action
Motivate the crowd : fair incentives for participants
Organizing : coalitions and recruiting
Endnotes
List of figures and tables.
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
ISBN:
9781299190160
1299190162
9781118570241
1118570243
OCLC:
818866388

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