3 options
The new rules of lead generation : proven strategies to maximize marketing ROI / David T. Scott.
- Format:
- Book
- Author/Creator:
- Scott, David T.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Strategic planning.
- Physical Description:
- 1 online resource (291 p.)
- Edition:
- 1st edition
- Other Title:
- Proven strategies to maximize marketing ROI
- Place of Publication:
- New York : AMACOM, c2013.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Results-driven strategies for lead-generation marketing success.
- Contents:
- Introduction: who should read this book?
- What is lead-generation marketing?
- Defining your leads
- Developing your lead-generation strategy
- Using lead-generation tactics
- Calculating the costs
- Lead-generation marketing tactics
- Introduction to online lead-generation advertising
- Search engine marketing
- Social media advertising: Part I: Facebook and Linkedin
- Social media advertising: Part II: Twitter advertising
- Selecting and targeting a mailing or contact list
- E-mail marketing
- Direct mail marketing
- Trade shows
- Integrated lead-generation marketing
- Notes
- Index.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record and CIP data provided by publisher.
- ISBN:
- 9780814432624
- 081443262X
- 9781299159921
- 1299159923
- OCLC:
- 843946009
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.